If you've ever entered an event online, the chances are you paid for your entry by either providing card details via a secure form or by using a third party service, such as PayPal. But things are changing, and many are turning to digital wallets.
First let's look back ( queue wavy music ). Actually, not that far back and thinking about it. Methods of payment for online transactions have been pretty same old. Payment gateways as they are called, provide online businesses (merchants), with a form to build into their checkout process. Invariably, this includes asking for the card holders name, card number, expiry date, security code and sometimes postcode. Once this information is presented, it's checked & verified and if all tickety-boo, then the payment is processed.
For the most part, the process is the same, over and over, across innumerable websites.
PayPal offers an intermediary service whereby users securely store their card details and instead of typing this in each and every time, they login to PayPal via a checkout button and the payment is processed much in the same way. Many find this service preferable to manually keying in card details each and every time.
Now, step forward digital wallets. Utilised by smartphones connected to a user's device account, digital wallets securely store card details for seamless online transactions, removing the need type in card details or even log in.
Most modern generation smartphones, both Apple & Android can authenticate a user with biometric security, fingerprint or facial recognition for example.
Our sister company, EventEntry, have embraced digital wallet technology and we have seamlessly integrated it into their checkout process. Now offering payment methods for ApplePay, AndroidPay, Stripe (for traditional card transactions), and PayPal.
Over the last few months, EventEntry have recorded a definite shift in user payment preference. Since implementation, nearly 30% of online entry transactions now choose digital wallets over ‘traditional' methods – a number that is increasing month by month.
Digital wallets are already transforming our daily lives, and they are proving invaluable in further enhancing the already streamlined online entry process across the EventEntry platform.